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South end movie theatre features latest bells and whistles

By Doug Hallett
Guelph Tribune

Cineplex Entertainment says a Galaxy movie theatre that it will open in the south end next year will have all the latest bells and whistles in one of its eight auditoriums.
Having UltraAVX, which stands for “ultra audiovisual experience,” in one of the theatre rooms will be the main difference between the new south end Galaxy and the Galaxy on Woodlawn Road, which opened in 2004, said Cineplex communications manager Kyle Moffatt.
The UltraAVX auditorium will have a larger than usual wall-to-wall screen, the latest in digital projection and the latest in digital surround-sound, he said Wednesday.   “That means there are speakers everywhere,” including in the ceiling, he said in an interview. “So if it’s raining (in the movie), that sound will come down from above.”
The UltraAVX auditorium will also feature reserved seating, he added.
Cineplex’s announcement follows city council’s approval Monday of a zoning bylaw amendment that will allow a couple of buildings in a commercial development at the southeast corner of Gordon Street and Clair Road to be larger than originally authorized by the city.
“We’ll start construction next year and open next year,” Moffatt said. “We don’t announce a date until we’re closer to the actual opening.”
The new 31,000-sq.-ft. Galaxy will have a total of 1,600 seats in its eight auditoriums, he said. It won’t have exactly the same movie lineup as the Galaxy on Woodlawn, which has 10 auditoriums. “There should be some different movies.”
Cineplex Entertainment has 130 theatres across Canada and plans to open three more next year – in south Guelph, Edmonton and Abbotsford, B.C.
“South Guelph is growing at a phenomenal rate,” Moffatt said. “They are building a great little community in Pergola Commons, and we are proud to be part of it.”
The theatre will be part of the first phase of a community shopping centre on the site of the former Pergola golf centre.
Aside from the Galaxy on Woodlawn, the only movie theatre in Guelph now is the single-screen Bookshelf Cinema downtown. The south end has been without a nearby movie theatre since a multi-screen Famous Players cinema in Stone Road Mall was closed a few years ago.
Cineplex Entertainment was formed in 2005 through the merger of Cineplex Galaxy and Famous Players. Cineplex and Galaxy had merged earlier.
The movie giant’s two main competitors in Ontario are the Empire and AMC chains, Moffatt said.

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